Graphic design is a combination of text and graphic elements put together in a way that is both enjoyable to the eye and educational. Things can look cool on the page, but it must also inform the reader about what the page is attempting to convey. When you look at a menu for an eaterie, you want to learn about the starters, drinks and desserts. If the menu is artistically gorgeous, but doesn’t give the basic answers like whereabout to find the drinks, it is simply a frustrating work of art.
Graphic designing combines art and text that communicates a message that is simple to understand. This applies to designs of everything from newsletters to signs and posters. Good design should convey a message thru using the visible medium or print media. By planning electronic or print of information in the shape of publications, adverts or websites, a clear message can be presented to the viewing public.
Graphics designers produce comps for posters, leaflets, mag layouts and covers, tickets, business cards, book layout, papers animation, presentations, web sites and so on. Everything that you read from books to soup can labels are made by graphic designers. So, the next time you are gazing at your box of cereal, think about the graphical designer who put together graphic elements with text to build an appealing cereal box that announces ‘Buy Me’.
Job outlines change for graphical designers. Regularly they work in an in-house capacity for an organization that could be fully unrelated to graphical design. They will be responsible for putting together all the corporate branding, keeping up the web site, building presentations and putting together all print collateral for the company. They are essentially a jack of all trades for that company.
Other graphical designers work for mags and papers both online and offline to mix text and graphic elements to make a piece that is both pleasing to the eye and educational to the mind.
Many graphic designers also make their home in advertising corporations that do work for many alternative clients. These designers are responsible for creating ads and other print designs for a wide selection of clients. They will work on a series projects for a diverse clientele delivering all sorts of collateral including leaflets, business stationery and so on.
Graphical designers will either pick photos to accompany advertising and mag layouts or they’ll be supplied with the photo and graphic elements together with typeface preferences and precise information about the best way to put together a layout.
Graphic design is in general a fast paced job with tons of room for creativeness. Graphic designers think on their feet and provide solutions to graphics Problems, marrying advertising with text and photographs to build a mag or newspaper layout that informs and entertains.